Archive for the ‘Asahi Beer Hall’ Tag

asakusa & a conveyor belt sushi lunch {walking tour 8: part 1}   6 comments

Sunday, June 11:  On this dreary Sunday, after my long Saturday at Enojima and Hasedera, I have just enough energy to attempt Walking Tour 8: Asakusa, Kappabashi and Minowa from my much-used book: Tokyo: 29 Walks in the World’s Most Exciting City. The main sight to see in this area is the ancient Buddhist temple Senso-ji; other than that the walk doesn’t cover much territory.  I don’t intend to cover the Minowa part of the walk.  I figure I can handle a limited stroll today, especially as it’s cloudy and not too hot.

As soon as I take exit #1 from Asakusa Station onto Kaminarimon-dori, I see a typical Tokyo street scene.

first view of Asakusa

I walk toward the Sumida River and onto the bridge, where I can see two of Tokyo’s iconic landmarks: The Asahi Beer Hall and the Tokyo Sky Tree.  I’m glad to see the Asahi Breweries offices, as Asahi has become my go-to beer while in Japan.  I love it!

The Asahi Beer Hall, one of the buildings of the Asahi Breweries, is also known as Super Dry Hall or Flame d’Or.  Designed by French designer Philippe Starck, it was completed in 1989.  The shape of the building is that of a beer glass, designed to complement the neighboring golden beer mug-shaped building housing the Asahi Breweries offices.  It is noted for the Asahi Flame, an enormous golden structure at the top, said to represent both the ‘burning heart of Asahi beer’ and a frothy head (Wikipedia: Asahi Beer Hall).

The Asahi Flame is often colloquially referred to as “the golden turd” (kin no unko). Kin no unko (金のうんこ) or “golden poo” is a symbol of good luck, as the name is a pun meaning “golden poo” and “good luck” in Japanese (Wikipedia: kin no unko).

The Asahi Beer Hall itself is fondly known as “poo building” (unko-biru, うんこビル) by many Tokyo residents (Wikipedia: Asahi Beer Hall).

Asahi Breweries, Ltd. is a leading brewery and soft drink company in Tokyo. As of January 2014, Asahi, with a 38% market share, was the largest of the four major beer producers in Japan followed by Kirin Beer with 35% and Suntory with 15% (Wikipedia: Asahi Breweries).

view across the Sumida River to the 1989 Super Dry Hall, aka the Asahi Brewery Building and the Tokyo Sky Tree

The Sumida River

boat on the Sumida River

I’d have to get on the train again to visit the Tokyo Sky Tree, which looks closer than it is. Its observation deck is also quite expensive and it’s too cloudy to get a decent view today anyway.  So I’ll have to admire it from afar.

parting shot of two Tokyo landmarks

On the corner near the bridge, I find this Sushi go-round restaurant, where sushi is served on a conveyor belt.  No one speaks English so it takes me a while to figure out the system and the cost, but when I do, I enjoy a great lunch before going on my way to Senso-ji.

a conveyor belt sushi restaurant

inside the conveyor belt sushi restaurant

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street in Asakusa

Below is my route to Asakusa this morning. As you can see, it’s always quite convoluted to get anywhere in Tokyo, since I live on the outskirts.

I’m now on my way to Senso-ji.

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